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Smashburger signs Texas franchisee pact

14 May 2009

Smashburger System’s latest franchise agreement has added 10 restaurants to the company portfolio keeping it well on track to meet its aggressive national expansion goals. Smashburger, a fast-casual restaurant concept launched and funded with USD 15 million from private equity and concept development firm, Consumer Capital Partners (CCP), has secured its ninth franchisee, SB Sizzle. The latest agreement brings the total number of Smashburger franchise locations to 177.

The SB Sizzle agreement means Smashburger will have more than 75 restaurants in Texas over the next five years. With a combination of corporate, franchise and joint venture partnerships, Smashburger has created a strategy that allows the Denver-based company to grow quickly without sacrificing quality or the guest experience. SB Sizzle has agreed to open 10 Smashburger restaurants in East Texas, stretching from Tyler to Longview and Beaumont. SB Sizzle looked at several locations in the region and plans to open its first restaurant by end 2009. The remaining restaurants will open in 2010 and 2011.

David Weaver, director (development), SB Sizzle, says, “Texas is burger country, so when we learned about the Smashburger franchise opportunity, we wanted to sign on.”Smashburgers are a one-third or half-pound ball of beef smashed on a flat grill to sear in juicy flavour. Smashburgers are served on a toasted artisan bun and topped with a selection of real cheeses and condiments, accompanied by smashfries and veggie frites, smashchicken sandwiches, smashdogs, smash salads, Haagen Dazs shakes and malts, beer and wine.

— ImagesFood.com Bureau