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Kellogg's Chocos gets a whole grain avatar

08 Feb 2011

Kellogg Company, one of the leading producers of ready-to-eat cereals, is relaunching Kellogg’s Chocos. Made with whole grain, the new Kellogg’s Chocos comes with the goodness of essential nutrients and provides a healthy breakfast option for children.

Commenting on the new launch, Sangeeta Pendurkar, MD, Kellogg India, said, “Kellogg’s Chocos, now made with whole grain, is yet another step to encourage children to start the day with a good breakfast. We believe the new Kellogg’s Chocos will help ensure happier mornings as it will be loved by children for its taste and trusted by mothers for its nutrition.”

Kellogg’s Chocos brand ambassador Karisma Kapoor said, “Making children eat a nutritious breakfast and finish it is a task in itself. A simple way to answer the problem is to choose a nutritious and tasty breakfast option. It [Kellogg’s Chocos] gives me a sense of reassurance about my daughter’s breakfast as it provides a vital balance of key nutrients and a yummy chocolatey taste.”

To promote the product, the company will soon be launching a 360-degree advertising campaign, including television, print, radio, on-ground activation.

– ImagesFood Bureau