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Coke to launch 'Burn' in the Indian market

25 Nov 2009

Beverage major Coca-Cola is all set to launch ‘Burn’, the energy drink in India soon, according to a market source. The company is all set to introduce the energy drink in the first week of December.

Further, according to a media report, the product will be unveiled in the vehicle, similar to the Red Bull, which is already being publicised through specially designed vehicles.

It is said that Burn would be available in a 250ml can and would be for the upmarket segment, available in the price range of between Rs 70 to 90 and will be selectively rolled out in the metros.

— ImagesFood.com Bureau