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Gusto launches Portugese wines for Indian market

24 Nov 2009

After appreciating the French wine, it's time for the winelovers in India to experience how the Portugese do it. Kolkata based Gusto Imports Private Limited has launched a selection of premium quality wines in India to be marketed under the brand name Gusto. With the launch Gusto has started its operations as a fine wine importer and distributor by offering a bouquet of six different quality wines catering to wine lovers across varied socio economic groups.

" With our range of fine wines we are targeting all those people who like to drink wine irrespective of their age or economic status. In fact wine is a healthier form of alcohol and it is fast becoming popular as a casual drink. We have selected the range in a way so that everyone can get what he likes." says Kadambari Kapoor, founder & director ,Gusto Imports Private Limited.

The Gusto wine range includes quality red, white and rose wines that come under Lancers White, Lancers Rose, Twin Vines , Periquita, Lancers Brut and Moscatel de Setbul. Lancers White brings a semi sparking wine with a hint of lime and bananas for the staters while Lancers Rose brings authentic Portugese rose wine. For true wine connoisseurs Gusto Twin Vines brings the versatlity and crispness of white wine to go with spicy food and Periquita brings the traditional flavour of Portugese wine with the right balance of fruits and soft tanins.

Lancers Brut is a perfect sparkling , fruity wine for casual drinking and Moscatel de Setbul scores as a dessert made from Moscatel grapes, fortified with brandy and aged in oak. To cater to a wide target audience the wines come in convenient packaging of 750 ml bottles while Lancers white and Rose and Periquita are also available in mini bottles of 200 ml and 375 ml respectively. The price range for Gusto wines starts at Rs 266 for 200ml and goes up to Rs 999/- for 750 ml bottles.

" We have always talked about the French grapes and its exquisiteness while Portugese wine history is also as old as the French. But as the Portugese wines are made from indigenous grapes grown in Portugal , it has never been marketed that way. The taste and the feel goes very much with Indian palette.We have brought these wines as it is under Gusto." adds Kapoor.

The brand has presently launched the range in Kolkata market where it is available in a major wine retail store in South Kolkata and in the speciality store of Spencer's Hyper at South City mall. Within next two months the brand will be available in Mumbai market followed by Delhi and Bangalore. The brand already is in talks with major dealers and retailers in otsher region to map its startegic launch . " The Indian market for wines is witnessing a growth of 20-25% per year which is a very promising figure. But as a new entrant in the market, we have not set any particular business volumme in front of us and would be happy to do even1000 cases a year." reveals Kapoor.The company plans to include Italian wines and other exquisite variants in its portfolio in near future.

— ImagesFood.com Bureau