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United Spirits rolls out Romanov Red energy drink

05 Mar 2010

United Spirits has launched its non-alcoholic energy drink – Romanov Red – an all natural beverage with “natural Guarana”, imbibed with a native herb from Brazil, known for its energy boosting properties. Debashish Shyam, Business Head, United Spirits Limited, stated, “Young consumers today live a fast paced, hectic and a high-on-energy life, in their passionate pursuit of personal and professional goals. We recognise this need and believe that Romanov Red Energy drink will provide the much needed natural incremental energy to the consumers.”

“The growing popularity of mixing vodka with energy drinks presents an interesting and exciting opportunity to us to increase the Romanov Red footprint,” he added.

Romanov Red Energy, comes in 250ml slim cans at Rs 75, is available at leading premium modern retail chain, super markets and grocery stores. Given United Spirits’ distribution prowess, it will shortly be available at leading food service outlets like restaurants, pubs, bars and clubs. Romanov Red Energy drink is currently available in Bangalore and Mumbai and will soon be launched in Delhi, Chandigarh, Pune, Goa and Hyderabad.

United Spirits has a manufacturing alliance with AWSM of UAE for Red Energy.

--Imagesfood.com Burea