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McDonalds plans Rs 50-60 cr investment for marketing

04 Mar 2010

McDonalds has announced the launch of new campaign for its happy price menu which starts with Rs 20 onwards. Termed – ‘Har Chotti Khushi Ka Celebration’, the campaign is design to position McDonald’s as the ideal venue and platform for individuals to celebrate their little joys of life.

Arvind Singhal, director marketing, McDonald’s India (west and south) stated, “For us, it’s not just a campaign line but the way of making our consumer’s life more enriching - and McDonald’s provides consumers a chance to celebrate ‘har choti khushi’ by offering dual benefit of quick service and affordable pricing. In today’s hectic pace of life, ‘har choti khushi ka celebration’ needs to be a mantra for a fulfilling life.”

“We also have plans to launch a campaign for our meals such as McVeggi and McChicken this year. We also plan to open 40 more McDonald outlets this year. To market our new products and initiatives for consumers we look forward to spend across Rs 50-60 crore in 2010,” he added.

Ronald McDonald and Omi Vaidya (who shot to fame after his role of ‘Chatur’ in 3 Idiots) marked the launch of happy price menu at an event organised in Mumbai.

--Imagesfood.com Bureau