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Café Jubilee plans entry in India

05 Feb 2010

Café Jubilee, a successful bistro and pub concept from the Mediterranean Island of Malta, is planning its venture into Indian market with the assistance of Franchise India International. Franchise India International is a division of Asia’s largest integrated franchise and retail solution provider ‘Franchise India’, which specialises in assisting foreign brands with their Indian entry strategy and partnering with reliable Indian Investors.

As part of its international expansion plans, Café Jubilee has identified India as a key market for which, Franchise India International sought support from Francorp India (consulting arm of Franchise India) to suggest the appropriate India entry strategy, industry analysis and customisation of franchise offering.

Franchise India International will assist the brand in marketing their franchise offering, targeting, initially the metropolitan cities such as – Mumbai, Delhi and NCR, Chennai and Bangalore to start with and also exploring opportunities in Adriatic Region – China and Middle East, besides India. Franchise India International will then shortlist prospective franchises and execute a flawless rollout.

Vaishali Chowdhary, business head, Franchise India International, said, “This concept is bound to gain popularity in India. The youthful mindset of Indian consumers are more than willing to welcome international cuisine and are demanding diverse options in dining and entertainment. Furthermore, Café Jubilee is open to customise their menu to suit the local Indian tastes and thus the concept is poised for great success within the rapidly growing restaurant segment of India. Franchise India International feels privileged to associate itself with such a brand and has been given the mandate of developing a comprehensive franchise network for India.