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Pizza Hut launches new menu and ad campaign

23 Dec 2009

In a recent development, India's leading affordable casual dining restaurant brand, Pizza Hut has unveiled their new menu with an addition of 30 items in their offerings. Further, the pizza restaurant has also launched a new brand campaign – ‘What are you celebrating today?’ to promote the launch.

With a 27 per cent market share of the eating-out market and over 70,000 footfalls per day across the country, Pizza Hut is geared to provide diners with the ideal place to build memories and relationships over delicious food. In an effort, the chain has introduced four new Appetisers, seven exciting Pastas, two new Pizzas, five more Desserts and twelve delicious Beverages.

The new range includes some of the new offerings like Potato Criss Cuts, Creamy Spinach and Mushroom Pasta, Ultimate Adventure Pizza, Choco Chip Cookie Sundae and Grape Sangria Cooler.

Further, the newly launched campaign showcases Pizza Hut as the perfect place to celebrate and it also highlights the thirty new menu offerings that go beyond just pizzas, including sautéed pastas, starters, drinks and desserts.

Pizza Hut is one of the flagship brands of Yum! Brands, Inc., which also has KFC, Taco Bell, A&W and Long John Silver’s under its umbrella. Pizza Hut is one of the largest casual dining restaurant chain with over 12,500 restaurants across 91 countries and 140 stores across 34 cities in India.

— ImagesFood.com Bureau