As soon as one walks into the lower ground floor of the spanking new Mantri Square mall in Bangalore, one is hit by the sheer presence of a massive 90,000 square feet SPAR store, the retailer’s largest outlet yet in India.
Operating under a licence agreement between Max Hypermarket India Pvt. Ltd. and SPAR International, SPAR unveiled its third store in the silicon capital after Koramangala and Bannerghatta Road, at Sampige Road Malleswaram, one of oldest residential localities of Bangalore. With its international layout, design and services, the newest store from the chain promises to bring to shoppers in and around Malleswaram, Rajajinagar, Dollars Colony, RMV Extension, Sadashivnagar, parts of North Bangalore, Cantonment and Cunningham Road, a truly global shopping experience at extremely competitive Indian prices. Store Layout
The presence of close to 1,000-plus trolleys and a graphic floor plan displayed immediately to the left of the enormous store entrance puts the shopper at ease and helps him/her to navigate SPAR’s largest store in India spread across a single floor. “Through the introduction of such large format stores, we hope to take the shopping experience in India to a whole new level. At SPAR, customer satisfaction takes precedence over every other aspect. We would like to provide our customers with the best of services, coupled with value for their money, and make their weekly shopping an experience to look forward to,” said Viney Singh, managing director of Max Hypermarket India Pvt Ltd, at the launch of the outlet.
The systematically arranged nonfoods sections, which are divided into five different colour-coded ‘worlds’ (Children’s World, Kitchen World, Electronics World, Living World and Max Apparel) as per the international custom at SPAR, apart from making the shopping hassle free, also lets the customer fill up the shopping basket of all his/her requirements quickly. For instance, Kitchen World, which is colour coded black, stocks all merchandise that is related to kitchen needs. In this section, the shopper will find pots, pans, mops, crockery, cutlery, plastic/steel containers and even kitchen-related electrical appliances like toasters, mixers, grinders and juicers.
Elucidating the benefits of these colour-coded worlds, Singh states, “Thanks to the zoning of different areas, the shopper is able to save valuable time as he/she does not have to go back and forth to complete his/ her shopping list.”
Children’s World, which stocks everything related to kids including toys and stationery, has been colour coded bright yellow, while vermillion red is the colour for Living World (includes office stationery, garden accessories, DIYs) and Apparel (Max Section).
Electronics World is a store in itself with about 8,000 square feet dedicated to this category. The speciality of this section is an e-brochure, which customers can view in order to select their product of choice from an exhaustive range of items including LCDs, Plasma televisions, music systems and DVD players. With about 50,000 SKUs of both food and non-food products on offer, including fruits and vegetables, meat, grocery, electronics, travel items, clothes, accessories, liquor and magazines, the customer is truly spoilt for choice in the newest SPAR. Each category has on offer a very wide range and quality of merchandise at competitive prices and Every Day Low Price (EDLP) items. SPAR identifies the brand/products that form an integral part of the customers’ shopping baskets and maintains them at the lowest retail price through the year. According to Singh, more than 150 essential grocery items are maintained at EDLP levels. This offer is a result of SPAR’s customer need analysis expertise over the last 36 years, he says. The range of products in each section can be gauged from the fact that even the seemingly not-so-important magazines section (considering this is a hypermarket and not a bookstore) has approximately 300 national and international magazines on offer. For complete story grab a copy of this months Progressive Grocer-India.