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Branding & Marketing


Buy Another Day
Gross margins are perhaps a retailers’ fundamental yardstick to keep tack of his cash flows, inventories, assortment and the stores’ profitability. ...
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Raise a toast
Lifting of social taboos restricting liquor consumption across the country, rising disposable incomes, enlarged marketing and improving regulatory ...
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Packaging diversity drove Diwali surge
This year`s festive season is being widely regarded as having been successful in bolstering revenues for Indian food retailers through buoyant ...
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Kohinoor communicating the change
Relaunching a brand typically means that a product and its packaging have been modified or changed – subtly or substantially – and the transformation ...
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Spruce up the labels with tomatoes
The tomato ketchup is perhaps the most enduring foreign food in India – a staple of street food vendors to global QSR chains; from kirana stores ...
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Crossover Phenomena
In times like these when consumers don’t come easy and loss of revenue is easier done than said, some Indian retailers have been smart enough ...
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Is the bowl in your court?
The customer response to lifestyle offers may have gone cold, but the food courts have kept the fire burning in their kitchen. As food service ...
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Survival of the fittest
Going by the market trend, it looks like a season of makeover is going on currently – makeover not in reference with new style statement or ...
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‘Courting’ on food
Parallelism is what best describes the Indian retail setting. While there is a deeply entrenched general trade present alongwith modern trade, ...
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What shoppers want from Modern Trade
The retail environment in India is getting more competitive; and with the emergence of the marketing savvy consumer, retailers need to contend ...
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